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Janssen Oncology gained attention at 2016-2017 medical conventions by promoting their philanthropic campaign "Victories Over Cancer" through an social photobooth. Attendees were encouraged to show their support for the cause by striking a "V" sign in their photos and sharing on social media with the #VictoriesOverCancer. Each post generated a $1 donation from Janssen, and over $10,000 was donated at the end of the campaign.
The campaign booth was recreated at The San Diego Convetion Center and twice in Chicago at The McCormick Center
UX / Tech / Production - Edelman EXD
Carpentry Fabrication - PinkSparrow
Convention Production - Visual Communications