Emergen-C Revitalize Station

Emergen-C entered SXSW as a pharmacutical shelf stable, and left as a wellness brand focused on proactivity, positivity, and fun. Our festive self-propelled ride functioned as a 15-person bike, and gave attendees the opportunity to sample Emergen-C while actively exploring the event grounds in downtown Austin, Texas.

By meeting individuals at an exciting and high-energy event, and providing refreshments with a revitalizing break, this event was part of a year-long initiative for Emergen-C to reposition themselves as a supplement choice for active individuals.