TJ Maxx “Game of Maxximizing”
SNAP. GUESS. WIN
T.J.Maxx partnered with six tastemakers from coast to coast to hand-pick items for “maxximizing” pop-up installations. Large-scale pods in New York City (March 5-7) and Los Angeles (March 14-16), popped up in a new iconic location each day, and guests were invited to view the pods, in person or online, and guess the total cost of the items via Instagram.
”Visit the pod in real life to snap a picture and guess how much you think it's all worth. Post to Instagram using #Maxximizing #contest and it could all be yours! View the pod on Instagram (@TJMaxx) or on each curator's social channels and share their guess in the comments using #Maxximizing #contest. Follow @TJMaxx on IG to find out if you guessed right.” - TJMaxx Social Channels