Samsung VRonDemand

With heavy weight times, and transportation difficulties, SXSW is known for being a less-than-ideal event for attendees. Samsung used Twitter to drive trials of their latest virtual reality device, Gear VR, by delivering headsets to those who tweeted #VRonDemand. Austin’s iconic pedicabs were used to mobilize onsite teams, with new content available on Gear VR each day.

After four days of activating in Austin, Samsung received over 800+ tweets requesting Gear VR trials, delivered 350 firsthand user experiences, clocked 305MM total social impressions and earned coverage in Venture Beat, Ad News and the Associated Press. 

The project launched a few months later in New York City, brining VRonDemand to high profile organizations in the NYC area including Facebook, Twitter, Uber, Amazon, and more.