#MyTurnToJaguar

Launching the release of the 2015 Jaguar "F-Type" in the United States, Jaguar prompted Twitter users to explain why then deserved an exclusive ride in the vehicle, using the #MyTurnToJag. This recap video of the four winners premiered on social content, and utilized footage from drives in New York, Chicago, Miami, and Los Angeles as well as user-generated-content from the social campaign.