Samsung Galaxy Launch

This highly-confidential media preview acted as a global launch for the new Samsung Galaxy S10 series. Events were held on back-to-back weekends in New York City and San Francisco, allowing Samsung’s North America, South America, and European clients to experience the devices first-hand. Demonstration stations and content capture studios were designed to highlight the new phone’s features, allow media members to capture video and imagery ahead of the official media product launch. Results generated 232MM social impressions and over 1.3 MM initial social engagements.